Banks, take note from Apple on customer loyalty By Mehmet Sezgin, CEO & Founder, myGini Love it or hate it, the Apple Card is now in the

Innovation defines our age, but it is more than an overused concept or throw-away buzzword. Mehmet Sezgin, Founder & CEO of myGini has spent over 30 years

On March 25, Apple announced a dedicated credit card, the Apple Card, set to arrive in summer 2019. Here are some of my thoughts on the reasoning

Evolving payments trends – three mobile developments to watch Credit card rewards are undergoing a bit of a renaissance. The costs of traditional credit card reward programs

Expect a rewards program renaissance, more contactless phone-based transactions and partnerships with fintechs. This article was published at CU Management magazine. You can read it below or at

The article I wrote on dynamic loyalty was published in Bank Business and Credit Union Business magazines. You can check the online version here:  https://creditunionbusiness.com/a-fresh-approach-to-customer-loyalty-why-banks-and-credit-unions-need-shopping-inspiration-to-thrive/

Book of Bonus: How to create a lovemark brand with startup spirit and do it inside a big corporation - Story of Bonus Card You are

Combating loyalty fatigue – how banks and credit unions can gain, retain and entertain customers through dynamic loyalty Smartphones are now just part and parcel of everyday life.

“It takes away thinking” About four years ago while I was still working at BBVA, I visited San Francisco for several meetings including one with Apple about