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A fresh approach to customer loyalty – why banks and credit unions need ‘shopping inspiration’ to thrive
The article I wrote on dynamic loyalty was published in Bank Business and Credit Union Business magazines. You can check the online version here: https://creditunionbusiness.com/a-fresh-approach-to-customer-loyalty-why-banks-and-credit-unions-need-shopping-inspiration-to-thrive/ The largest proportion of US consumers is now mobile-first. These consumers check their smartphones over 150 times a day, want
Book of Bonus: How to create a lovemark brand with startup spirit and do it inside a big corporation - Story of Bonus Card You are in for a pleasant surprise if you assume that reading about the world of credit cards, banks and corporations could be boring.
Combating loyalty fatigue – how banks and credit unions can gain, retain and entertain customers through dynamic loyalty Smartphones are now just part and parcel of everyday life. We use apps to check if our flight is delayed, to book a taxi or a table at a restaurant and many
“It takes away thinking” About four years ago while I was still working at BBVA, I visited San Francisco for several meetings including one with Apple about Apple pay. After I finished the meetings in downtown in the first couple of days I took a car from the hotel
Q. Let's start with a general question; how is the startup life treating you since you left the professional career after 32 years? It has now been almost two years since you started this journey, right? Well, so far so good. Although I had some roadblocks along the way, honestly there