Full Blog2017-12-21T17:35:29-07:00

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Comparing Apple and Oranges: Apple Card

On March 25, Apple announced a dedicated credit card, the Apple Card, set to arrive in summer 2019. Here are some of my thoughts on the reasoning behind Apple’s decision, the potential to capture market share, and how the capabilities of the Apple Card measure up against competitors and

April 9th, 2019|Categories: Uncategorized|0 Comments

A fresh approach to customer loyalty – why banks and credit unions need ‘shopping inspiration’ to thrive

The article I wrote on dynamic loyalty was published in Bank Business and Credit Union Business magazines. You can check the online version here:  https://creditunionbusiness.com/a-fresh-approach-to-customer-loyalty-why-banks-and-credit-unions-need-shopping-inspiration-to-thrive/ The largest proportion of US consumers is now mobile-first. These consumers check their smartphones over 150 times a day, want

February 11th, 2019|Categories: Uncategorized|0 Comments

Book of Bonus now available at Amazon

Book of Bonus: How to create a lovemark brand with startup spirit and do it inside a big corporation - Story of Bonus Card You are in for a pleasant surprise if you assume that reading about the world of credit cards, banks and corporations could be boring.

January 25th, 2019|Categories: Uncategorized|0 Comments