Full Blog2017-12-21T17:35:29+00:00

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A fresh approach to customer loyalty – why banks and credit unions need ‘shopping inspiration’ to thrive

The article I wrote on dynamic loyalty was published in Bank Business and Credit Union Business magazines. You can check the online version here:  https://creditunionbusiness.com/a-fresh-approach-to-customer-loyalty-why-banks-and-credit-unions-need-shopping-inspiration-to-thrive/ The largest proportion of US consumers is now mobile-first. These consumers check their smartphones over 150 times a day, want

February 11th, 2019|Categories: Uncategorized|0 Comments

Book of Bonus now available at Amazon

Book of Bonus: How to create a lovemark brand with startup spirit and do it inside a big corporation - Story of Bonus Card You are in for a pleasant surprise if you assume that reading about the world of credit cards, banks and corporations could be boring.

January 25th, 2019|Categories: Uncategorized|0 Comments

An Invitation to Automation

“It takes away thinking” About four years ago while I was still working at BBVA, I visited San Francisco for several meetings including one with Apple about Apple pay. After I finished the meetings in downtown in the first couple of days I took a car from the hotel

July 5th, 2018|Categories: Uncategorized|0 Comments

Q&A for the start up life*

Q. Let's start with a general question;  how is the startup life treating you since you left the professional career after 32 years? It has now been almost two years since you started this journey, right? Well, so far so good. Although I had some roadblocks along the way, honestly there

February 12th, 2018|Categories: Uncategorized|0 Comments