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On March 25, Apple announced a dedicated credit card, the Apple Card, set to arrive in summer 2019. Here are some of my thoughts on the reasoning behind Apple’s decision, the potential to capture market share, and how the capabilities of the Apple Card measure up against competitors and
Evolving payments trends – three mobile developments to watch Credit card rewards are undergoing a bit of a renaissance. The costs of traditional credit card reward programs are becoming too much to bear for some banks, which has driven the development of more innovative – and engaging – solutions thanks
Expect a rewards program renaissance, more contactless phone-based transactions and partnerships with fintechs. This article was published at CU Management magazine. You can read it below or at the following link cumanagement.com 2019 will see big changes in the payments ecosystem driven by the upsurge of mobile payments, new reward
A fresh approach to customer loyalty – why banks and credit unions need ‘shopping inspiration’ to thrive
The article I wrote on dynamic loyalty was published in Bank Business and Credit Union Business magazines. You can check the online version here: https://creditunionbusiness.com/a-fresh-approach-to-customer-loyalty-why-banks-and-credit-unions-need-shopping-inspiration-to-thrive/ The largest proportion of US consumers is now mobile-first. These consumers check their smartphones over 150 times a day, want
Book of Bonus: How to create a lovemark brand with startup spirit and do it inside a big corporation - Story of Bonus Card You are in for a pleasant surprise if you assume that reading about the world of credit cards, banks and corporations could be boring.
Combating loyalty fatigue – how banks and credit unions can gain, retain and entertain customers through dynamic loyalty Smartphones are now just part and parcel of everyday life. We use apps to check if our flight is delayed, to book a taxi or a table at a restaurant and many