On March 25, Apple announced a dedicated credit card, the Apple Card, set to arrive in summer 2019. Here are some of my thoughts on the reasoning behind Apple’s decision, the potential to capture
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Evolving payments trends – three mobile developments to watch Credit card rewards are undergoing a bit of a renaissance. The costs of traditional credit card reward programs are becoming too much to bear for
Expect a rewards program renaissance, more contactless phone-based transactions and partnerships with fintechs. This article was published at CU Management magazine. You can read it below or at the following link cumanagement.com 2019 will see
A fresh approach to customer loyalty – why banks and credit unions need ‘shopping inspiration’ to thrivemehmet2019-02-11T14:51:39-08:00
The article I wrote on dynamic loyalty was published in Bank Business and Credit Union Business magazines. You can check the online version here: https://creditunionbusiness.com/a-fresh-approach-to-customer-loyalty-why-banks-and-credit-unions-need-shopping-inspiration-to-thrive/ The largest proportion of US
Book of Bonus: How to create a lovemark brand with startup spirit and do it inside a big corporation - Story of Bonus Card You are in for a pleasant surprise if you
Combating loyalty fatigue – how banks and credit unions can gain, retain and entertain customers through dynamic loyalty Smartphones are now just part and parcel of everyday life. We use apps to check if our
“It takes away thinking” About four years ago while I was still working at BBVA, I visited San Francisco for several meetings including one with Apple about Apple pay. After I finished the meetings
Q. Let's start with a general question; how is the startup life treating you since you left the professional career after 32 years? It has now been almost two years since you started this journey, right?